{"id":843,"date":"2025-01-02T08:40:26","date_gmt":"2025-01-02T08:40:26","guid":{"rendered":"https:\/\/consoldemo.co.za\/consolidated-solutions\/?p=843"},"modified":"2025-09-22T16:34:49","modified_gmt":"2025-09-22T16:34:49","slug":"social-media-brand-strategy-drive-local-awareness","status":"publish","type":"post","link":"https:\/\/consoldemo.co.za\/csg\/social-media-brand-strategy-drive-local-awareness\/","title":{"rendered":"Social Media &amp; Brand Strategy Drive Local Awareness"},"content":{"rendered":"\n<p><strong>Client<\/strong>: A National Occupational Health &amp; safety Consultancy<br><strong>Challenge:<\/strong> Low awareness and engagement on social media, with inconsistent branding across platforms.<\/p>\n\n\n\n<p><strong>Strategy:<\/strong><br>We revamped the client\u2019s social media presence by establishing a consistent visual identity and brand tone across Instagram, Facebook, and Twitter. We created engaging content to increase engagement. Local-targeted Facebook ads were also launched to drive traffic.<\/p>\n\n\n\n<p><strong>Key Tools Used:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook Ads Manager (Local Audience Targeting)<\/li>\n\n\n\n<li>Canva for consistent social media graphics<\/li>\n\n\n\n<li>Meta for social media scheduling<\/li>\n<\/ul>\n\n\n\n<p><strong>Outcome:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Follower Growth:<\/strong> +75% increase in social media followers in 3 months<\/li>\n\n\n\n<li><strong>Engagement Rate:<\/strong> 50% higher post engagement across platforms<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Client: A National Occupational Health &amp; safety ConsultancyChallenge: Low awareness and engagement on social media, with inconsistent branding across platforms. Strategy:We revamped the client\u2019s social media presence by establishing a consistent visual identity and brand tone across Instagram, Facebook, and Twitter. We created engaging content to increase engagement. Local-targeted Facebook ads were also launched to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-843","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Client: A National Occupational Health &amp; safety ConsultancyChallenge: Low awareness and engagement on social media, with inconsistent branding across platforms. Strategy:We revamped the client\u2019s social media presence by establishing a consistent visual identity and brand tone across Instagram, Facebook, and Twitter. We created engaging content to increase engagement. Local-targeted Facebook ads were also launched to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Consolidated Solutions Group\"\/>\n\t<meta name=\"google-site-verification\" content=\"skNEmsQjdA1HDhPnZ9Aw0k1fER9ZwbX-ml5iTIGjicE\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/consoldemo.co.za\/csg\/social-media-brand-strategy-drive-local-awareness\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Consolidated Solutions - Digital Marketing Agency\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Social Media &amp; Brand Strategy Drive Local Awareness - Consolidated Solutions\" \/>\n\t\t<meta property=\"og:description\" content=\"Client: A National Occupational Health &amp; safety ConsultancyChallenge: Low awareness and engagement on social media, with inconsistent branding across platforms. 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