{"id":2688,"date":"2026-02-13T13:50:35","date_gmt":"2026-02-13T13:50:35","guid":{"rendered":"https:\/\/www.consolidated-solutions.co.za\/?p=2688"},"modified":"2026-02-13T13:50:36","modified_gmt":"2026-02-13T13:50:36","slug":"email-sms-campaigns-re-engage-dormant-customers","status":"publish","type":"post","link":"https:\/\/consoldemo.co.za\/csg\/email-sms-campaigns-re-engage-dormant-customers\/","title":{"rendered":"Email &amp; SMS Campaigns Re-engage Dormant Customers"},"content":{"rendered":"\n<p><strong>Client:<\/strong> Roof Repairs &amp; Waterproofing Company.<br><strong>Challenge:<\/strong> Reduced enquiry volumes during off-peak periods.<\/p>\n\n\n\n<p><strong>Strategy:<\/strong><br>Segmented email and SMS campaigns targeted dormant and previous clients with service reminders and inspection offers.<\/p>\n\n\n\n<p><strong>Key Tools Used:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mailchimp<\/li>\n\n\n\n<li>Bulk SMS Platform<\/li>\n\n\n\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<p><strong>Outcome:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reactivation of dormant clients<\/li>\n\n\n\n<li>Increased enquiries during quieter periods<\/li>\n\n\n\n<li>Improved repeat engagement<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Why This Worked:<\/strong><\/strong><\/p>\n\n\n\n<p>Leveraging existing customer relationships proved more cost-effective than cold acquisition. Relevant, timely messaging lowered resistance and encouraged action.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: Roof Repairs &amp; Waterproofing Company.Challenge: Reduced enquiry volumes during off-peak periods. Strategy:Segmented email and SMS campaigns targeted dormant and previous clients with service reminders and inspection offers. Key Tools Used: Outcome: Why This Worked: Leveraging existing customer relationships proved more cost-effective than cold acquisition. Relevant, timely messaging lowered resistance and encouraged action.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2688","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Client: Roof Repairs &amp; Waterproofing Company.Challenge: Reduced enquiry volumes during off-peak periods. Strategy:Segmented email and SMS campaigns targeted dormant and previous clients with service reminders and inspection offers. 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Key Tools Used: Mailchimp Bulk SMS Platform Google Analytics Outcome: Reactivation of dormant clients Increased enquiries during quieter periods Improved repeat engagement Why This Worked: Leveraging existing","twitter:image":"https:\/\/consoldemo.co.za\/csg\/wp-content\/uploads\/2025\/04\/CSG-Updated-Logo-Transparent.png"},"aioseo_meta_data":{"post_id":"2688","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-12 14:15:00","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-02-13 13:49:11","updated":"2026-08-12 14:15:00","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/consoldemo.co.za\/csg\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/consoldemo.co.za\/csg\/category\/case-studies\/\" title=\"Case Studies\">Case Studies<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tEmail &amp; SMS Campaigns Re-engage Dormant Customers\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/consoldemo.co.za\/csg\/"},{"label":"Case Studies","link":"https:\/\/consoldemo.co.za\/csg\/category\/case-studies\/"},{"label":"Email &amp; SMS Campaigns Re-engage Dormant Customers","link":"https:\/\/consoldemo.co.za\/csg\/email-sms-campaigns-re-engage-dormant-customers\/"}],"_links":{"self":[{"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/posts\/2688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/comments?post=2688"}],"version-history":[{"count":1,"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/posts\/2688\/revisions"}],"predecessor-version":[{"id":2689,"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/posts\/2688\/revisions\/2689"}],"wp:attachment":[{"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/media?parent=2688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/categories?post=2688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consoldemo.co.za\/csg\/wp-json\/wp\/v2\/tags?post=2688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}